Privacy policy

OUTHERE by Marcus Chaves
Last Updated: March 12, 2026

OUTHERE by Marcus Chaves ("we," "us," "our") operates the website 
https://outherebymarcuschaves.com and any associated mobile applications (collectively, the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit the Site, create an account, make purchases, or interact with our services.

Our store is hosted on Shopify Inc. They provide the online e-commerce platform that allows us to sell our products and services to you. Your data may be stored through Shopify’s data storage systems, databases, and the general Shopify application. Shopify stores your data on secure servers protected by industry-standard security practices.

We are committed to protecting your privacy in compliance with applicable laws, including the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR) where applicable, and other relevant regulations.

1. Information We Collect

We collect the following categories of information:

  • Personal Information You Provide:
    • Name, email address, phone number, billing/shipping address when creating an account, placing orders, subscribing to newsletters, RSVPing to events, or contacting support.
    • Account credentials (username, password).
    • Payment information (credit/debit card details, billing address) — processed securely by third-party payment processors (we do not store full card details).
    • Any information you voluntarily provide (e.g., preferences, sizing, style notes, messages).
  • Automatically Collected Information:
    • Device and usage data (IP address, browser type/version, operating system, device ID, pages viewed, time/date of access, referring/exit pages).
    • Geolocation data (approximate from IP or precise with consent).
    • Cookies, web beacons, pixels, and similar technologies for analytics, advertising, and functionality.
  • Information from Third Parties: Data from social media logins (if offered), payment processors, shipping carriers, marketing partners, or fraud prevention services.

2. How We Use Your Information

We use your information to: 

  • Create and manage your user account and provide personalized services (e.g., order history, wishlists, recommendations). 
  • Process and fulfill orders, handle payments, shipping, returns, and customer support.
  • Send transactional emails (order confirmations, shipping updates) and, with consent, promotional/marketing communications.
  • Improve the Site, prevent fraud, analyze usage trends, and personalize content/experience.   
  • Comply with legal obligations, enforce our Terms, protect rights/safety, or in connection with business transfers.

3. Cookies and Tracking Technologies

We use essential cookies for Site functionality, analytics cookies (e.g., Google Analytics), advertising cookies (e.g., retargeting), and performance cookies. You can manage preferences via our cookie banner or browser settings. For details, see our Cookie Policy.

4. Sharing and Disclosure of Your Information

We do not sell personal information for monetary value. However, certain advertising technologies may be considered “sharing” of personal information under applicable privacy laws when used for targeted advertising. We may share it with:

  • Service providers (payment processors like Stripe/PayPal, shipping carriers, email services, cloud hosting, analytics providers, marketing platforms). 
  • Business partners for joint promotions (with opt-in where required). 
  • As required by law, subpoenas, or to protect rights/property/safety. 
  • In mergers, acquisitions, or asset sales.

5. Your Privacy Rights

Depending on your location, you may have rights to: 

  • Access, correct, delete, or port your data. 
  • Opt out of targeted advertising, sales of personal information (CCPA), or certain processing (GDPR). 
  • Withdraw consent where processing is consent-based. To exercise rights, contact us at questions@outherebymarcuschaves.com We respond within required timeframes (e.g., 45 days under CCPA).

Residents of certain states, including California, Colorado, Virginia, Connecticut, and Utah, may have additional rights regarding their personal information under applicable state privacy laws. These rights may include requesting access to personal information, requesting correction or deletion of data, or opting out of certain data processing activities.

6. Data Security

We use industry-standard measures (encryption, access controls) to protect data. However, no transmission or storage is 100% secure.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing our services, completing transactions, complying with legal obligations, resolving disputes, and enforcing agreements.

Order and transaction records may be retained for up to seven (7) years for accounting, tax, and regulatory compliance purposes.

8. International Data Transfers

Data is processed in the United States. For EU/EEA users, we use Standard Contractual Clauses or other safeguards for transfers.

9. Children's Privacy

The Site is not intended for children under 16 (or 13 in the US). We do not knowingly collect data from children.

10. Changes to This Policy

We may update this policy. Changes will be posted here with a revised date; material changes may include notice via email or Site banner.

11. Contact Us

Marcus Chaves / OUTHERE
Email: questions@outherebymarcuschaves.com