Cookie Policy

OUTHERE by Marcus Chaves
Last Updated: March 12, 2026

OUTHERE by Marcus Chaves ("we," "us," or "our") operates the website https://outherebymarcuschaves.com (the "Site"). This Cookie Policy explains what cookies and similar technologies (collectively, "cookies") we use on the Site, why we use them, and how you can manage them. It supplements our Privacy Policy.

What Are Cookies?

Cookies are small text files placed on your device (computer, mobile, tablet) when you visit a website. They help the Site function properly, remember your preferences, provide analytics, and deliver personalized content/ads. We also use similar technologies like pixels, web beacons, local storage, and SDKs.

Types of Cookies We Use

We categorize cookies as follows:

1. Necessary / Essential Cookies

These are required for basic Site functionality and cannot be disabled. They do not require consent. 

    • Purpose: Enable core features like navigation, secure login, shopping cart maintenance, checkout processing, remembering items in cart, and fraud prevention. 
    • Examples: Session cookies for logged-in users, cart persistence. 
    • Duration: Mostly session-based (expire when browser closes) or short-term persistent (e.g., days). 
    • Provider: First-party (us) or essential service providers (e.g., payment gateways like Stripe).

2. Preference / Functionality Cookies

These remember choices to enhance your experience. 

    • Purpose: Store preferences like language, currency, sizing info, wishlist items, or viewed products for personalized browsing. 
    • Duration: Persistent (weeks to months). 
    • Provider: First-party or third-party (e.g., if using account features).

3. Performance / Analytics Cookies

These help us understand Site usage and improve performance. 

    • Purpose: Collect anonymized data on visits, pages viewed, bounce rates, traffic sources, device info, and interactions to analyze trends and fix issues. 
    • Examples: Google Analytics cookies (_ga, _gid, etc.). 
    • Duration: Persistent (e.g., 2 years for some Google Analytics cookies). 
    • Provider: Third-party (Google, possibly others like Hotjar if used).

4. Marketing / Advertising Cookies

These track behavior for targeted ads and retargeting. 

    • Purpose: Show relevant ads on our Site and third-party sites based on your browsing, measure ad effectiveness, build audiences for promotions (e.g., luxury fashion events). 
    • Examples: Meta Pixel/Facebook cookies, Google Ads/Remarketing cookies, possibly Pinterest or TikTok pixels. 
    • Duration: Persistent (months to years). 
    • Provider: Third-party advertising platforms.

5. Shopify Cookies

Our website is hosted on Shopify, which automatically places certain cookies necessary for storefront functionality, secure checkout processing, shopping cart persistence, and fraud prevention. These cookies are essential for the operation of the Site and cannot be disabled.

Third-Party Cookies

Many cookies are set by third parties (e.g., analytics providers, ad networks, social plugins). We do not control these; refer to their policies (linked where possible). Data may be transferred internationally (e.g., to the US for Google services).

Third-party services used on our Site may place cookies or tracking technologies on your device. These may include analytics providers, advertising platforms, payment processors, or marketing tools. Examples may include Google Analytics, Meta (Facebook) Pixel, Google Ads, or similar services.

How We Obtain Consent

  • Necessary cookies: No consent required (essential for Site use). 
  • Non-essential cookies (preference, analytics, marketing): We use a cookie consent banner on first visit. You can accept all, reject all, or customize preferences (granular opt-in). Consent is freely given, informed, and specific. 
  • You can withdraw/change consent anytime via the banner link (e.g., "Cookie Settings" in footer) or browser settings. Withdrawal does not affect prior processing. 
  • For CCPA/CPRA (California users): We honor "Do Not Sell or Share My Personal Information" signals (including Global Privacy Control — GPC). See our Privacy Policy for opt-out details. We may "sell" or "share" certain data via advertising cookies (e.g., for targeted ads).

Managing Cookies

  • Use our cookie banner/preference center. 
  • Browser settings: Block/delete cookies (may impair Site functionality). 
  • Third-party opt-outs: Visit provider sites (e.g., Google Ads Settings, YourAdChoices, Network Advertising Initiative). 
  • Mobile: Adjust app/device settings.
  • Where required by applicable law, we recognize and honor Global Privacy Control (GPC) browser signals as a valid request to opt out of certain types of data processing.

Updates to This Policy

We may update this Cookie Policy as technologies or laws change. Check the "Last Updated" date. Material changes may include notice via banner or email.

Contact Us

For questions about cookies or to exercise rights, contact:
Marcus Chaves / OUTHERE
Email: questions@outherebymarcuschaves.com

By continuing to use the Site after seeing our banner, you consent to our cookie practices as described (subject to your choices).